An exploration of the new styles of work organization that shape corporate culture, hypothesizing that corporature culture embodies a style of work organization based on old, socially conscious production relations, the transformation of wich challenges the traditional rapport between management & unionized labor, as well as Taylorism's organization of work & the social role of the enterprise. The analysis of selected Quebec business enterprises reveals that corporate culture imitates the kinship relations that were once the cornerstone of the economy of Quebec's Francophones. The significance test posits Pierre Bourdieu's reversal theory that societies are evolving from those that model economic dealings on kinship relations to those in wich the reverse is true.