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Orientação empreendedora e competências de marketing no desempenho organizacional: um estudo em empresas de base tecnológica

The relationship between entrepreneurial orientation, distinctive marketing competences and organizational performance is here analyzed through technology based companies which act in Metropolitan Region of Recife (RMR). This context is recognized as a new technology services venture creation scenario. An exploratory survey was undertaken amongst 59 companies, classified by size and maturity. A strong entrepreneurial orientation and business maturity are positively associated with superior innovation, proactivity and risk-taking scores. Besides, high levels of marketing competences where also identified. These factors are organizational performance enhancers. The development of human capacities and incentive programs that support peculiar vocational expertise related to executive’s strategic interests, as well as the betterment of entrepreneurial maturity on such companies is recommended.


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