Genetic variability can easily be found in commercial orchards allowing the selection of superior matrix plants. The main purpose of this work was to conduct a selection of acerola (Malpighia emarginata) plants in the Frutas do Ceará S/A (FRUCESA) orchard, in Jaguaruana county, CE, Brazil. The mass selection allowed the choice of 100 desirable plants. Seed germination varied from 0.0% to 84.5%, mean of 13.9% and standard deviation of 11.6%, suggesting the occurrence of genetic variation among plants for this character.