The present work discusses the image culture as a way of producing subjectivity in contemporary world. We intend to investigate the implications of technical and technological reproductibility of images in the spectrum of subjectivity. The concept of aura as described by Walter Benjamin is here redimensioned in face of the current discussion. When technologically reproduced images appeared, the aura in arts was lost. The image culture, however, captured this aura, turning it into an instrument. What would be the consequences of this process for subjectivity? Have we become slaves to the tyranny of images? Or what other mechanisms is it capable to produce using the same technological apparatus facing submission?
subjectivity; image technique; aura