ABSTRACT
The interest of this research is the scientific institutionalization of the fashion field focused on agents, places, production processes and scientific communication. The assumptions that move the development of this research are based in the belief that the agents, the producer institutions, and the scientific production are responsible for the scientific consistency of the field and for its institutionalization level. The general objective of this research is to analyze the scientific institutionalization of the Fashion field in Brazil. The research is descriptive and exploratory, using a qualitative and quantitative approach and a documentary research approach. The data is gathered in the research groups registered in the Brazilian Research Groups Directory, in the researchers résumé, from the graduate programs websites, from events, journals and other documents. The period analyzed was from 1988 to 2013. In terms of social institutionalization were analyzed the graduate and postgraduate educational courses, journals, research associations, events and research groups of the field. The importance of the Brazilian Association of Studies and Research in Fashion (ABEPEM) in the process of social institutionalization of Fashion field is highlighted. In terms of cognitive institutionalization the researchers and the scientific production of this field were analyzed. It was possible to detect that there is a small scientific community that believes that is important to published papers in events, which reveals a close relationship between the social and the cognitive institutionalizations of the field and the importance of scientific communication in the institutionalization process. The result shows evidence of embryonic cognitive and social institutionalization of the fashion field in Brazil.
Keywords:
Scientific institutionalization; Fashion; Brazil