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- Aumenta o conhecimento das relações existentes entre cliente e as inovações lançadas; - Auxilia na análise de aceitabilidade das inovações no mercado; - Auxilia na formulação de estratégias de desenvolvimento e marketing das inovações; - Permite a entrega de inovações mais aderentes aos anseios e necessidades dos clientes; - Extrai informações conhecimentos mais detalhados sobre demandas; - Auxilia na previsão proativa de tendências reais de mercado; - Melhora o relacionamento entre cliente e empresa; - Aproxima o cliente da organização; - Elimina barreiras entre clientes e empresas; - Melhora a qualidade das inovações; - Melhora o desempenho das inovações no mercado; - Melhora a satisfação dos clientes com inovações; - Aumenta o volume de vendas; - Gera conhecimento detalhado do perfil dos clientes (origem, cultura, tradições, influências religiosas) e os efeitos destes nas demandas. |