The article presents a methodology for assessing the level of dependence of the decision maker regarding a particular source of information used in strategic decision making. For that, a survey with nine merchants from Barro Preto region in Belo Horizonte was conducted by the author. It was found that the methodology can help the decision maker to improve the efficiency of the informational behavior as it demonstrates the extent to which a source of information is relevant for decision making.
Sources of Information; Decision Making; Retail; Small Enterprises
