Communication can be understood through several ‘dispositives’ or modes of communication. For this study, writing was chosen as the mode of communication. It bifurcates-due to technological and cultural transformations-into the existence of printed media and digital writing. From this point of view, it is possible to analyze the coexistence of printed media and digital writing. It is also possible to analyze the relation of these media to culture and subjectification. Starting from a genealogical focus, the study proposes that media and communication systems cannot be understood apart from culture. In this sense, it is possible to perceive the processuality of the social agents in different time periods. Therefore, the study has a “weaving” character, where some authors like Marshall Mc Luhan, Pierre Lévy, Félix Guattari, Neil Postman, André Lemos and Celso Cândido contribute with various “threads”, suggesting a multidisciplinary understanding of the relationship among culture, media and subjectivity.
Social psychology; Cyberculture; Culture; Social communication