The network society created by the mass media and the internet is the outcome of economical, technological, social and cultural changes that affect the whole planet, which are known generically as globalization. This article investigates such changes in the context of Psychology, particularly their role in the formation of contemporary identities. Main communication theories and the internet as an interactive media are discussed, as well as the psychological aspects in relation to the globalization by way of the internet and how these affect social activities and relationships that shape new worldviews.
Globalization; Mass media; Internet; Identity; Social relationships; Network society