The purpose of this work is to focus on ethical issues related to the title of scientific papers. It is an essential item in scientific communication which has for actors like the author of the discourse researchers, participants, funders, journals, and society in general. In addition to the actors the basic characteristics of an ethical title for scientific discourse are presented (quantitative, vocabulary, phrasal structures) and without depleting the matter, useful cues are provided for authors to improve their competence as a scientists and professionals.
Science indicators; ethics; motivational title