The aim was to study the colors influence in the preference by text of infantile literature and in motivation to reading. Were participants 30 preschoolers aged 4 to 6 years old, half of each gender. The data was collected by questionnaire, choice's situation and story reading. The results showed discrepancies between girls and boys concerning colors` preference, choice of book by color and about what they liked more in the book. There is no gender difference about appreciation of story book, to listen to a story, to have books, even with this condition very limited in the two groups, they also did not differ in what they remember of the story. The teachers must use specific strategies for boys and girls in order to respect the differences. It is recommended to develop programs to facilitate access to books.
Motivation; Reading; Kindengartens
