This paper aims to describe and analyze some elements of diet programs offered on the Internet. The study observed that strategies used by the programs are familiar to people, and that psychological and motivational aspects are important. Therefore, there is an attempt to create educational strategies ranging from the concept of "doing diet" to "nutritional re-education". The latter is understood as "to eat everything, without starving". This fact unveils an alliance between the nutritional sciences and gastronomy, which greatly helps recovering the pleasure of eating. The text points out the importance of studying such strategies, mainly because losing weight is the objective of the largest part of the population, either for improving health or for aesthetical purposes.
diet; diet programs; nutrition; Internet