This work is aimed at knowing the impact which health concem has on food behavior. Twenty one interviews with civil servants who work and have meal in downtown São Paulo were made. The theoretical framework adopted was the concept of "social representation" defined by Moscovici. The reports were organized by thematic categories involving the relations among eating, health and disease. A circunstance dependent changeability in the used argumentation was observed, now more permissible with the food preferences, them more restrictive showing concernrnent with health.
Food behavior; eating habits; social representation