Abstract
Aiming to identify the role of communication in health and health promotion in the Family Health Strategy, this work was developed, anchored in a qualitative approach, with a design of multiple cases. The focus group technique was used, guided by a semi-structured script, containing three guiding questions. For data analysis, the Collective Subject Discourse technique was used. In all, ten focus groups were held in five large Brazilian municipalities. Fifty-five professionals from the Family Health Strategy participated, from 21 Family Health teams, located in 15 Basic Health Units. Among the contributions, the professionals highlighted health promotion to guarantee well-being and health communication favoring the planning of actions and the exchange of experiences, being considered by them as a tool to work with health-promoting practices. It was also highlighted that, in addition to being essential, these fields complement each other and, together, contribute to improving the quality of life. As main challenges, they reported the need for greater involvement of professionals to work on education for promotion, overcome the health-disease vision still present in the community and the lack of time to work more on health communication.
Keywords:
Health communication; Health promotion; Family Health Strategy.