Taking the turbulent sixties and seventies as an analytical expedient, the article addresses what it proposes to call "psychologizing-libertarian individualism", a phenomenon that while not limited to these two decades finds therein a privileged form of expression. The goal is to deduce representations concerning the individual, society, and the relation between the two. It is argued that this period heralded a moral order based on the radical rejection of hierarchies and of standardizations and grounded in the principies of equality, liberty, and anti-normativeness, ali in the name of the unrestricted expression of the subject and his "desires".