This paper, guided by the concepts of gender, masculinity and sexuality, analyzes the speeches of men and Men's Health magazine about learning on sexuality. We analyzed the editorial of the magazine issues in 2008 and 2009, 2009 editions, and speeches of men during interviews and focus groups. We conclude that the magazine presents the idea of a new pedagogy of sexuality for men, something new in publications for men, and, concerning the informants, the variables social class, generation and adherence to the dominant model of masculinity have considerable influence on their learning about sexuality and acceptance of this pedagogy in the magazine.
gender; masculinity; pedagogy of sexuality; Men's Health magazine