This works explain the structuring phase of multicriteria model for production of newspaper. It starts describing the decision context of problem, and it enumerates the actors and their conflicts. After, using a "cognitive mapping" procedure, this work identifies the key aspects that influence the number of sales of a newspaper, under the perspective of the actors responsible by establishing the number of copies to be produced in each day. Based on those factors, a multicriteria model is constructed. It aims to determine the number of copies to be produced in each day, in view of reducing the return of copies produced but not sold.
structuring phase; production of newspaper; multicriteria model
