This study analyzes the memories and the social representations constructed by three generations concerning the city of Cuiabá during the second half of the 20th century. The first generation lived the youth age during the years 1950 and 1967, when the progress of the city was slow. The second generation witnessed the beginning of modernization from 1968 through 1986. The third generation was contemporary to the globalized world - from 1987 through 2000. The 150 inquired subjects were included in the age bands: 65 through 75; 44 through 51; 26 through 33 years old. The free evocations expressions carried to the inductive term: "Cuiabá in its time". The findings were processed by the software EVOC and submitted to a similitude analysis. The results revealed that the representations of the city had remained unchanged in the investigated mentioned periods.
social memory; social representations; central nucleus; Cuiabá; generation
