Corporate social responsibility and competitiveness: a study of Brazilian multinationals

CONSTRUCT DIMENSIONS ITEMS Corporate Social Responsibility CSR to government (3) Our company always pays its taxes on a regular and continuing basis* (4) Our company complies with the legal regulations completely and promptly * CSR to social (5) Our company participates in the activities which aim to protect and improve the quality of the natural environment (Sta3). and non-social (6) Our company implements special programs to minimize its negative impact on the natural environment (Sta4). Stakeholders (7) Our company makes investment to create a better life for the future generations (Sta5). (8) Our company targets a sustainable growth which considers the future generations (Sta6). (9) Our company supports the non-governmental organizations working in the problematic areas (Sta7). (10) Our company contributes to the campaigns and projects that promote the well-being of the society (Sta8). (11) Our company protects consumer rights beyond the legal requirements (Sta9). CSR to customers (12) Our company provides full and accurate information about its products or services to its customers (Cli10). (13) Customer satisfaction is highly important for our company (Cli11). CSR to employees (14) Our company encourages its employees to participate to the voluntarily activities (Col12). (15) Our company policies encourage the employees to develop their skills and careers (Col13). (16) The management of our company is primarily concerned with employees’ needs and wants (Col14). (17) Our company implements flexible policies to provide a good work and life balance for its employees (Col15). (18) The managerial decisions related with the employees are usually fair (Col16). (19) Our company supports employees who want to acquire additional education (Col17). CSR governance modes To collaborate (1) Programs are carried out in collaboration with other organizations (Gov2_Col). To outsource (1) Programs are carried out through donations to other organizations (Gov3_ter). Competitiveness Competitive success (1) Quality in our human resource management (Comp1). (2) The levels of training and empowerment of our personnel (Comp2). (3) The leadership capabilities of our managers (Comp3). (4) Quality of our products and services (Comp4). (5) The levels of organizational and administrative management quality (Comp5). (6) Transparency of our financial management (Comp6). (7) The cohesion of our corporate values and culture (Comp7). *

ITEMS ^* * Refers to Annex 1.	Mean	Std dev	Factor loadings	Cronbach`s alpha	Composite reliability	AVE
Sta3	6.52	0.614	0.746	0.685	0.802	0.504
Sta4	6.49	0.614	0.739
Sta5	6.52	0.669	0.710
Sta6	6.49	0.603	0.638
Cli9	6.44	0.782	0.722		0.784	0.647
Cli10	6.78	0.417	0.879
Col13	6.31	0.608	0.623
Col14	6.12	0.824	0.761
Col15	6.25	0.714	0.780
Comp1	6.33	0.845	0.768	0.830	0.876	0.503
Comp2	6.36	0.825	0.686
Comp3	6.24	0.821	0.804
Comp4	6.72	0.538	0.712
Comp5	6.41	0.560	0.654
Comp6	6.43	0.622	0.652
Comp7	6.41	0.596	0.674

	Corporate Social Responsibility (CSR) to social and non- social Stakeholders	Corporate Social Responsibility (CSR) to customers	Corporate Social Responsibility (CSR) to employees	Competitiveness
Corporate Social Responsibility (CSR) to social and non-social Stakeholders	0.710
Corporate Social Responsibility (CSR) to customers	0.312	0.804
Corporate Social Responsibility (CSR) to employees	0.389	0.292	0.725
Competitiveness	0.428	0.229	0.247	0.709
Composite Reliability	0.802	0.784	0.767	0.876
Average Variance Extracted (AVE)	0.504	0.647	0.525	0.503

	Corporate Social Responsibility (CSR)	Competitiveness
Corporate Social Responsibility (CSR)	0.740
Competitiveness	0.428	0.709
Composite Reliability	0.781	0.876
Average Variance Extracted (AVE)	0.547	0.503

	Hypothesis	VIF	f²	Structural Coefficient	Standard error	t-value	p-value	R²
Corporate Social Responsibility (CSR) -> Competitiveness	H1(+)	1.0	0.225	0.428	0.066	6.519	0.000	0.183

[1] * mary.melo@ifms.edu.br

Brasil

Brasil

Corporate social responsibility and competitiveness: a study of Brazilian multinationals

Abstract

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