The Product Development Process (PDP) is a critical success factor in launching a new product to meet customer requirements. The adoption of a reference model serves as a comprehensive guide to assist organizations in managing and systematization of the PDP, through standardized sequence of steps that are adapted to the type of product that the company develops. The aim of this paper is to select a reference model of the product development process for the auto part sector by establishing an aid to multi-criteria decision known as Analytic Hierarchy Process (AHP). The research method used was modeling, which before six alternatives, three criteria and trial of five experts resulted in the selection of Rozenfeld et al. (2006) reference model as the most suitable model to analyze the company's PDP selected as object of study in future research.
Product development process management; Reference model; AHP
