This paper aims to discuss the new quality standard for the automotive industry, QS-9000, which is sponsored by the American "Big Three ": Chrysler, Ford and GM. It describes QS-9000 in comparison with the ISO 9000 standards, on which the first is based. The new concepts that are introduced in this standard, specially the notion of "continous improvement", are also analysed. Then it considers how the process of implementing QS-9000 is being held throughout the world and how it will affect the automotive sector. Finally, it is discussed how Brazilian companies are preparing to take part in this movement.
QS-9000; ISO 9000; quality standard; automotive industry