This paper reports the performance assessment of a manufacturer firm of electronic equipment in terms of his competitive priorities. The research goal is to propose and test a method for this assessment, beginning with a focus group led by the researcher with the strategic management team of the firm, in which the manufacturing strategy in use was reported as a tree-like structure, weighted with the aid of the AHP. The structure gave rise to a questionnaire, in which the team assessed the actual performance of the strategy as a hole and issue by issue. By comparing the assessed performance with the relative importance of the strategic issues, one can prioritize strategy formulations for the manufacture. For the sake of continuity, one suggests the use of the method for modifications in the existing strategy and for pointing out direct-measured indicators, in addiction to the indirect assessing method now developed.
Performance measurement in manufacturing; competitive priorities in manufacturing; manufacturing strategy; modelling in manufacturing strategy
