Estratégias competitivas e prioridades competitivas da manufatura: um estudo exploratórioIn the process of re-discovering of Manufacturing observed in the last years, many works have been published claiming that it is necessary to deal with Manufacturing always under a strategic vision in the company. At this context, this paper relates about the Manufacturing Strategy concept and about a logic framework of a model of integration of Production Planning and Control in a Manufacturing Strategy, proposed by this authors. The main proposal of this paper is to show some dates of an exploratory research, made in twelve representative companies operating in São Paulo State about theirs Competitive Strategies and Manufacturing Competitive Priorities. The results of this research show mainly that the companies presented an incipiente diffusion of Manufacturing Strategy concepts and a small integration between the Manufacturing and its Business Unit.
Manufacturing Strategy; Competitive Strategy; Manufacturing Competitive Priorities; Production Planning and Control