My essay starts from a reflection on Clifford-Marcus's Writing Culture. After more than 20 years, it is possible to verify that such a critique - instead of opening toward the future - was going to close to the traditional ethnographic writing based on rhetoric and authority. In the middle of the 80's, were spreading experimental compositive patterns, applying an "undisciplined ethnography" to design, architecture, advertising, music, cinema and web. The challenge toward a university based not only on territorial Faculty is open. Different forms of communication are digitally mixing and syncretizing the Benjamin visions on aura and reproducibility. My final perspective is the Digital Auratic Reproducibility.
ethnography; metropolis; digital communication; multilinguistic composition
