Self-help is a literary segment wherein the subject is responsible for solving their own conflicts, placing itself as a source of solutions to psychological, existential, relationship and any other problems experienced in everyday life. We investigated the occurrence of narrative forms linked to self-help literature on "Veja" magazine from the analysis of cover stories published between June 2010 and June 2012. We noted that the main topics presented in self-help texts appear on "Veja" through consolidating a specific vision of man linked to values such as individualism, success, effectiveness and objectivity. Lastly, we seek to review the contents offered on "Veja" magazine and its role by using categories of Critical Theory such as instrumental reason and cultural industry
Keywords:
affection's rationalization; self-help; cultural industry
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