Nowadays, rural extension is resurging in Latin America. Aiming at contributing to understand the psychosocial foundations of rural extension practices, the rural extensionists' social representation of small farmers was studied. In this vein, 219 extensionists working in different Argentine public institutions were surveyed. The open questions were analyzed following Grounded Theory. Then, the results of this phase were quantified and related to different socio-demographic variables. Also, a cluster analysis was conducted. Four areas of the representation highlight. One describes small farmers as set aside and taken advantaged of by more powerful social actors; the second as not having resources to 'get ahead'; the third as possessing negative internal characteristics and the last one as owners of useful capacities and resources.
rural extension; rural development; small farmers; social representations; Argentina
