The present research aims to investigate automatism and chronic accessibility, through a comparison between formal (media) and informal (verbal discourse) communication styles, providing evidences for the agenda setting as mean for investigation. In Study 1, semi-structured interviews were made in different groups of women. In the second study, the content of feminine magazines was analyzed, based on the categories found in the latter. Results partially support the theoretical proposal of agenda setting, and suggest three discursive dimensions: Beauty Finality, Aspects that impact in Care, Types of Cares. Results also suggest that media does not have the expected influence. Different frequencies were found for the meiotic and verbal discourses.
chronic accessibility; beauty; automatism; agenda setting; press media
