This paper presents the characteristics of the rising somatic culture in the industrialized western societies. We analyze two of its consequences, which are: 1) the rising of new ways of subjectivation in contrast with the burgeoise culture of intimacy; 2) the rising of neuroscientific and neuroimaging researches that intend to explain the human behavior looking into the brain. It presents the idea of cerebral subject, as a concept to approach the actual subjectivity processes and also the emergence of biotechnologies instruments to approach mental disorders, behaviors and human attitudes. It analyses the use of neuroimages and the new issues they bring to psychological research field that has to face the biologization of mind.
brain; culture; subjectivity