In this article we aim to discuss the challenges imposed in the work of Latin- American psychologists, from the production of knowledge to the practical point of view, which would attend a region of the planet that suffers from endemic problems and at the same time, is of great importance for international financial capital, for big commercial conglomerates. After all, traditional cultural forms survive, cultural constructions that are in constant direct or indirect contact with the cultural ways dominated by the global market. This domination produces important effects on subjective social expressions, the subjective dimensions of reality, reconfiguring the traditional forms of manifestation of culture and demanding strategies of resistance in facing the contradictions between traditional culture and globalized culture. As a way to better understand the functioning of the subjective dimensions, we will discuss the relationship between territory, location of expression of the subject, and the construction of records that require reinterpretation of globalized culture.
social identity; subjectivies dimensions of reality; globalization; territory
