Abstract
This study aimed at identifying motivations, risk behavior and social practices, comparing tattooed and non-tattooed women. 316 women (50% tattooed) were surveyed online, answering questions on sociodemographic data, social practices, motivations, and risk behavior. Data collection strategies included snow-balling, social networks, personal contact, and visits to tattoo parlors. The main results indicate that the majority of women express satisfaction with their physical appearance after getting tattooed, and wouldn’t get the tattoo removed. Being tattooed correlated with risk behaviors such as casual sex with unknown people, alcohol and drug use, and psychopathology. The sample presented more similarities than differences between tattooed and non-tattooed groups, suggesting that growing popularization and social acceptance of tattooing has led to a decrease of the differences between the groups. Such results may inform future research and the production of informative materials aimed at demystifying negative stereotypes associated to tattoos.
Keywords:
body; social psychology; body marking