Abstract
What does pop culture have to say about the subjects of our time? In this article, the authors propose a way of reading the productions of pop culture betting that, in the contemporaneity, it flourishes, in the territory traditionally reserved for mythology, as enunciator of the modes of subjectivation. In the psychoanalytic approach of myths from Freud and Lacan, the function of covering the Real of the helplessness, in a rationalist era, is played by fictions that leave traces and make it possible, through variance and repetition, to unveil the underlying structure that engenders them. Finally, it is proposed that if these productions are consumed with such voracity, it is because they say something about the subjects who are targeted - that is, about the subjectivity of this time.
Keywords:
psychoanalysis; pop culture; myths