Abstract
This paper stems from empirical and theoretical research on psychology as captured by the digital environment and the market logic that permeates online psychotherapy. To do so, it analyzes the FalaFreud platform based on Critical Theory. First, a netnographic immersion was carried out in the application, its official website, company blog, and social networks. Then, one- and five-stars reviews were collected from the app on Play Store, and examined by statistical and lexicographic analyzes using the Iramuteq software. The findings pointed to four main issues: technology as a barrier to therapy; the user as a barrier to profit; therapy outside the application; and happiness as an obligation. The text suggests differentiating between online therapy and computer-mediated psychotherapy, and points out the need to discuss these issues within psychology education considering the current consumer society.
Keywords:
critical theory; FalaFreud; online therapy; psychology