In a context where entrepreneurship is being stimulated, an understanding of behavior related to entrepreneur competences is critical. Such perspective presents a valuable contribution to business development and management, as well as for external and internal organization group interaction. Thus, competence may be understood as a construct that includes different personality traits, skills and knowledge. This study has a qualitative research approach. A series of interviews with new economy Brazilian C.E.O.s, based in Rio de Janeiro and São Paulo was undertaken, followed by a content analysis. Results indicate conceptual and managerial competences prevalence. Besides, a competence not indicated in the literature - work-life balance competence - was discovered. Conclusions and managerial implications are also discussed.
entrepreneur competences; entrepreneur behavior; new economy businesses