This work presents a systemic view of the development of food packaging. It considers the package as a meaningful vehicle of communication during the process of commercialization. The proposed systemic approach has demonstrated to be helpful for recognition of eventual gaps in the communication processo Brief/y stated the systemic approach for package development might contribute to facilitate the partnership process between entrepreneurs and consumers. Following the proposed approach a professional team work of different managerial functions can produce a package that will better communicate with the consumers of a product.
systemic approach; food packaging; entrepreneurs; consumer; commercialization