Quinn and Devasagayam (2005)Quinn, M., & Devasagayam, R. (2005). Building brand community among ethnic diaspora in the USA: Strategic implications for marketers. Journal of Brand Management, 13(2), 101-114. doi: 10.1057/palgrave.bm.2540251 https://doi.org/10.1057/palgrave.bm.2540...
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Quantitative |
Acculturation and self-identified ethnicity |
Indian diasporas in the USA |
Frank et al. (2012)Frank, B., Abulaiti, G., & Enkawa, T. (2012). What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan. Marketing Letters, 23(3), 683-70. doi: 10.1007/s11002-012-9171-8 https://doi.org/10.1007/s11002-012-9171-...
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Quantitative |
Customer Satisfaction Index structure |
Chinese diasporas in Japan |
Kumar and Steenkamp (2013)Kumar, N., & Steenkamp, J. B. E. (2013). Diaspora marketing. Harvard Business Review, 91(10), 127-131. Retrieved from: https://hbr.org/2013/10/diaspora-marketing https://hbr.org/2013/10/diaspora-marketi...
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Qualitative |
Acculturation Theory |
Indian diasporas in the USA |
Holak (2014)Holak, S. L. (2014). From Brighton beach to blogs: Exploring food-related nostalgia in the Russian diaspora. Consumption Markets & Culture, 17(2), 185-207. doi: 10.1080/10253866.2013.776308 https://doi.org/10.1080/10253866.2013.77...
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Qualitative |
Nostalgia approach and sociological, historical, and cross-cultural perspectives |
Russian diaspora in New York, USA |
Cross and Gilly (2014)Cross, S. N., & Gilly, M. C. (2014). Cultural competence and cultural compensatory mechanisms in binational households. Journal of Marketing, 78(3), 121-139. doi: 10.1509/jm.11.0310 https://doi.org/10.1509/jm.11.0310...
|
Mixed |
Cultural Capital Theory |
Filipino, Mexican, Taiwanese, Chilean, Australian, Iranian, Belarussian, Vietnamese, and South African diasporas married to a spouse born in the USA |
Demangeot et al. (2015)Demangeot, C., Broderick, A. J., & Craig, C. S. (2015). Multicultural marketplaces: New territory for international marketing and consumer research. International Marketing Review, 32(2), 118-140. doi: 10.1108/IMR-01-2015-0017 https://doi.org/10.1108/IMR-01-2015-0017...
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Qualitative |
Acculturation Theory |
-- |
Artal-Tur et al. (2015)Artal-Tur, A., Ghoneim, A. F., & Peridy, N. (2015). Proximity, trade and ethnic networks of migrants: Case study for France and Egypt. International Journal of Manpower, 36(4), 619-648. doi: 10.1108/IJM-02-2014-0062 https://doi.org/10.1108/IJM-02-2014-0062...
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Quantitative |
Network approach in trade-migration relationship |
Egyptian diasporas in France |
Badinella and Chong (2015)Badinella, C., & Chong, D. (2015). Contemporary Afro and two-sidedness: Black diaspora aesthetic practices and the art market. Culture and Organization, 21(2), 97-125. doi: 10.1080/14759551.2013.806507 https://doi.org/10.1080/14759551.2013.80...
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Qualitative |
Economic sociology, social embeddedness, and social relations |
Black African diasporas in London, the UK |
Brillon (2015)Brillon, C.. (2015). From local to global: Philippine broadcast networks and the Filipino diaspora. International Journal of Communication, 9, 19. Retrieved from https://ijoc.org/index.php/ijoc/article/view/2652 https://ijoc.org/index.php/ijoc/article/...
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Qualitative |
Political economy |
Filipino diasporas worldwide and in the Philippines |
Tien and Luan (2015)Tien, C., & Luan, C. J. (2015). Is the magic of the diaspora fact or fiction? A study of Taiwan’s trade performance in the bamboo network. Emerging Markets Finance and Trade, 51(sup1), S234-S250. doi: 10.1080/1540496X.2014.998890 https://doi.org/10.1080/1540496X.2014.99...
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Quantitative |
International trade theories |
Chinese diasporas in Taiwan |
Chandrasen (2016)Chandrasen, A. (2016). Sojourner consumer behaviour: The influence of nostalgia, ethnocentrism, cosmopolitanism and place attachment (Doctoral dissertation, Lancaster University, Lancaster-UK). Retrieved from: https://www.proquest.com/openview/ae23542546af7a77f4edf9fdfe4f8a0b/1?pq-origsite=gscholar&cbl=18750&diss=y https://www.proquest.com/openview/ae2354...
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Quantitative |
Acculturation Theory |
International students in the UK |
Kim and Chen (2016)Kim, Y., & Chen, S. (2016). Designing cultural products for Asian–American consumers: A conceptual framework. Journal of Cultural Marketing Strategy, 2(1), 51-58. Retrieved from: https://www.researchgate.net/publication/308520884_Designing_Cultural_Products_for_Asian-American_Consumers_A_Conceptual_Framework https://www.researchgate.net/publication...
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Qualitative |
Acculturation Theory |
Asian diasporas in the USA |
Yousaf and Samreen (2016)Yousaf, S., & Samreen, N. (2016). Information agents and cultural differences as determinants of country’s reputation and its subsequent effects on tourism prospects of a country in sustained crises: The case of Pakistan. Journal of Vacation Marketing, 22(4), 365-384. doi: 10.1177/1356766715623828 https://doi.org/10.1177/1356766715623828...
|
Quantitative |
Country Brand Perspective |
Pakistani diasporas in Chinese and Malaysian universities |
Dey et al. (2017)Dey, B. L., Balmer, J. M., Pandit, A., Saren, M., & Binsardi, B. (2017). A quadripartite approach to analysing young British South Asian adults’ dual cultural identity. Journal of Marketing Management, 33(9-10), 789-816. doi: 10.1080/0267257X.2017.1324896 https://doi.org/10.1080/0267257X.2017.13...
|
Qualitative |
Acculturation Theory |
Asian diasporas in the UK |
Guzmán et al. (2017)Guzmán, F., Paswan, A. K., & Fabrize, R. O. (2017). Crossing the border: Changes in self and brands. Journal of Consumer Marketing, 34(4), 306-318. doi: 10.1108/JCM-07-2015-1483 https://doi.org/10.1108/JCM-07-2015-1483...
|
Quantitative |
Self-concepts |
Mexicans in Mexico City and Mexican diasporas in the Dallas/Fort Worth, USA metro area |
Papadopoulos et al. (2017)Papadopoulos, N., Banna, A. E., & Murphy, S. A. (2017). Old country passions: An international examination of country image, animosity, and affinity among ethnic consumers. Journal of International Marketing, 25(3), 61-82. doi: 10.1509/jim.16.0077 https://doi.org/10.1509/jim.16.0077...
|
Quantitative |
Product-Country Image and Animosity Theory |
Egyptian diasporas in Canada |
Weaver et al. (2017)Weaver, D. B., Kwek, A., & Wang, Y. (2017). Cultural connectedness and visitor segmentation in diaspora Chinese tourism. Tourism Management, 63, 302-314. doi: 10.1016/j.tourman.2017.06.028 https://doi.org/10.1016/j.tourman.2017.0...
|
Qualitative |
Cognitive, affective, and conative reactions |
Tourists of Chinese ethnic origin in mainland China |
Henthorne et al. (2018)Henthorne, T. L., Williams, A. J., & George, B. P. (2018). Cross-cultural consumer complaining behavior in service industries: A three-nation study across the African diaspora. Journal of Marketing Theory and Practice, 26(4), 431-446. doi: 10.1080/10696679.2018.1488220 https://doi.org/10.1080/10696679.2018.14...
|
Quantitative |
Social identification theory |
People of African descent in South Africa, Brazil, and the USA |
Zhao et al. (2018)Zhao, F., Sun, J., Devasagayam, R., & Clendenen, G. (2018). Effects of culture and financial literacy among Chinese-Americans on participating in financial services. Journal of Financial Services Marketing, 23(1), 62-75. doi: 10.1057/s41264-018-0044-y https://doi.org/10.1057/s41264-018-0044-...
|
Quantitative |
Cultural effects |
Chinese-American consumers |
Dey et al. (2019)Dey, B., Alwi, S., Yamoah, F., Agyapong, S., Kizgin, H., & Sarma, M. (2019). Towards a framework for understanding ethnic consumers' acculturation strategies in a multicultural environment: A food consumption perspective. International Marketing Review. 36(5), 771-804. doi: 10.1108/IMR-03-2018-0103 https://doi.org/10.1108/IMR-03-2018-0103...
|
Qualitative |
Acculturation Theory |
Ethnic consumers in London, the UK |