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www marketing: advertising is information

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www marketing: advertising is information

Gary B. Wilcox

John A. Beck Centennial Professor in Communication. E-mail: burl@mail.utexas.edu

Full text available only in PDF format.

  • GUPTA, Sunil. HERMES: A research project on the commercial uses of the World Wide Web. 1995. <http://www.umich.edu/~sgupta/ hermes/>
  • IAB.1998. <http://www.iab.net/news/content/1998results.html>
    » link
  • STIGLER, George J. The Economics of information. Journal of Political Economy, v.
  • LXIX, n. 3, p. 213,216, 220, June 1961. WEB ads start to click Business Week. 1997. <http://www.businessweek.com/1997/40/b3547018.htm>

Datas de Publicação

  • Publicação nesta coleção
    23 Set 2011
  • Data do Fascículo
    Dez 1999
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