CONSUMERS’ KNOWLEDGE, MAXIMIZING TENDENCIES, AND POST-DECISION INFORMATION SEARCH

FERREIRA, MAURA; SANTOS, CRISTIANE PIZZUTTI DOS

doi:10.1590/S0034-759020200104

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FORUM • Rev. adm. empres. 60 (1) • Jan-Feb 2020 • https://doi.org/10.1590/S0034-759020200104 copy

CONSUMERS’ KNOWLEDGE, MAXIMIZING TENDENCIES, AND POST-DECISION INFORMATION SEARCH

Conocimiento de los consumidores, tendencia a la maximización y la búsqueda de información posterior a decisiones

Authorship SCIMAGO INSTITUTIONS RANKINGS

Variable	Β	T	R	R²	∆R²
Level 1			.095	.009	-.001
Previous Knowledge (PK)	6.826	.949
Level 2			.295	.087	.059
Previous Knowledge (PK)	7.010	.999
Maximizing Tendency (MT)	25.561	1.879
MT*PK	13.712	1.809
Level 3			.454	.206	.173
Previous Knowledge (PK)	12.707	1.883¹ 1 p = .063
Maximizing Tendency (MT)	11.414	.856
MT*PK	17.301	2.413^* * p < .05
Cognitive Dissonance	47.489	3.769^ p < .01.

Variable	Β	t	R	R²	∆R²
Level 1			.156	.024	.015
Previous Knowledge (PK)	14.478	1.605
Level 2			.376	.141	.116
Previous Knowledge (PK)	15.551	1.804
Maximizing Tendency (MT)	27.088	1.537
MT*PK	29.533	2.919^ p < .01.
Level 3			.460	.212	.181
Previous Knowledge (PK)	16.982	2.044¹ 1 .0591
Maximizing Tendency (MT)	25.608	1.509
MT*PK	25.862	2.635^ p < .01.
Cognitive Dissonance	25.231	3.002^ p < .01.

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[1] maura.ferreira@edu.pucrs.br