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PASSION, EDUCATION, AND CREATIVITY AND THEIR EFFECTS ON ENTREPRENEURIAL INTENTION

ABSTRACT

This research aimed to verify the effects of entrepreneurial passion, education, and creativity on entrepreneurial intention (EI). The study used PLS-SEM to analyze data collected via questionnaires from university students in the Brazilian city of Fortaleza. The results showed that entrepreneurial education directly affects EI, whereas the hypothesis that entrepreneurial creativity is a predictor of EI was not supported unless it was mediated by self-efficacy. Finally, the results showed that entrepreneurial passion influences EI directly and when mediated by self-efficacy.

Keywords:
entrepreneurship; entrepreneurial intention; entrepreneurial education; entrepreneurial passion; entrepreneurial creativity

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