TENDÊNCIAS
www marketing: advertising is information
Gary B. Wilcox
John A. Beck Centennial Professor in Communication. E-mail: burl@mail.utexas.edu
Full text available only in PDF format.
- GUPTA, Sunil. HERMES: A research project on the commercial uses of the World Wide Web. 1995. <http://www.umich.edu/~sgupta/ hermes/>
- IAB.1998. <http://www.iab.net/news/content/1998results.html>
» link - STIGLER, George J. The Economics of information. Journal of Political Economy, v.
- LXIX, n. 3, p. 213,216, 220, June 1961. WEB ads start to click Business Week. 1997. <http://www.businessweek.com/1997/40/b3547018.htm>
Datas de Publicação
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Publicação nesta coleção
23 Set 2011 -
Data do Fascículo
Dez 1999