GOVERNANCE STRUCTURE’S COEXISTENCE IN THE TRANSACTION COST ECONOMICS: EMPIRIC EVIDENCES ABOUT POULTRY CHAINS IN PARANÁ

ABSTRACT

The present article aims at understanding the reasons why the poultry slaughtering chains in Paraná have different governance structures. According to the capacity of developing new products, industry can be divided as: the ones that innovate and the ones that copy others. The latter ones can be subdivided into three groups, according to their governance structure, as follows: cooperative ones, non-cooperative ones that export and non-cooperative ones that do not export. The factors determining or contributing to the aforementioned coexistence were analyzed on the basis of a field research carried out through semi-structured interviews with each group representatives, documented literature and international and national demand function econometric models. We also discussed if, as time goes by, there is an expulsion process concerning the inefficient structures or a consolidated coexistence. It can theoretically have the same productive system meeting different demands, what allows the existence of more than one type of efficient structure. The field research ratified the theoretical discussion and permitted us to point that in Paraná different poultry slaughtering governance structures coexist due to strategies addressed to the target market used by that sector companies.

KEYWORDS
Transaction cost; governance structure; strategies; chicken industry; Paraná