ABSTRACT
The Movimento Empresa Júnior – MEJ (Junior Enterprise Movement) has recently taken a wider dimension in Brazilian management scenario. This is due to two factors: increasing number of higher education institutions all over the country. Those institutions are most important link between Junior Enterprises (JE’s) and market. The second factor is the leverage of job assignments to JE’s. Those assignments are based on better comprehension of reality, acquired by the students through the conversion of classroom knowledge into ideas that can be put in practice, contributing to the improvement of thousands micro (meaning very small) and small companies in Brazil. In this context, the UFMG Consultoria Júnior – the Junior Enterprise of UFMG’s Economics Sciences Department, composed and managed by undergraduate students of same university – is situated. Thus, the investigation focuses UFMG Consultoria Júnior’s organizational culture in order to understand the cultural aspects of the organization, which aims at bridging the gap between university and society. For that, content analysis and metaphors – mentioned by the different members of the JE – were examined. Result shows that existence of an apparent predominance of Integration perspective, the organization has also been through by significations created by her own organizational members (fragmentation perspective), and by groups of theses organizational members (differentiation perspective) which configure a broke of a supposed cultural organizational homogeneity.
KEYWORDS
Organizational culture; content analysis; metaphors; junior enterprise