Entrepreneurial orientation |
EOO1 – New courses and/or educational services were launched. |
Morais et al. (2020)Morais, D. M. G., Facó, J. F. B., Romeiro, M. do C., Gasi, F., & Nascimento, D. M. do. (2020). A orientação empreendedora nas pequenas e médias instituições de ensino superior privadas. South American Development Society Journal, 6(16), 36. https://doi.org/10.24325/issn.2446-5763.v6i16p36-68 https://doi.org/10.24325/issn.2446-5763....
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EOO2 – Modifications were made to existing courses and/or educational services. |
EOO3 – The HEI has anticipated the actions of competitors. |
EOO4 – The HEI has maintained a competitive posture regarding its competitors. |
EOO5 – The HEI has been looking for high-risk projects with high benefits. |
EOO6 – The HEI has maintained a bold and aggressive posture to maximize opportunities. |
Learning orientation |
LOO1 – Belief in the organization’s ability to learn is fundamenta for development. |
Morais et al. (2020)Morais, D. M. G., Facó, J. F. B., Romeiro, M. do C., Gasi, F., & Nascimento, D. M. do. (2020). A orientação empreendedora nas pequenas e médias instituições de ensino superior privadas. South American Development Society Journal, 6(16), 36. https://doi.org/10.24325/issn.2446-5763.v6i16p36-68 https://doi.org/10.24325/issn.2446-5763....
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LOO2 – The cooperation between teachers, coordinators, and directors is a normal working attitude. |
LOO3 – Considers teacher learning to be an investment, not a cost. |
LOO4 – Belief that learning is a fundamental value for the development of the Institution. |
LOO5 – The team spirit strongly prevails. |
LOO6 – Belief that to stop learning means to jeopardize the future of the Institution. |
LOO7 – Internal communication shares and always keeps the lessons learned alive. |
Organizationa ambidexterity |
ETO1 – Improved the quality of the existing service. |
Soares and Reis (2020)Soares, J. L., & Reis, D. R. D. (2020). Ambidexterity and competitiveness in brazilian higher education institutions. International Journal of Management in Education, 14(4), 401. https://doi.org/10.1504/IJMIE.2020.108005 https://doi.org/10.1504/IJMIE.2020.10800...
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ETO2 – Improved the flexibility of what is offered. |
ETO3 – Reduced its operating costs. |
ETO4 – Improved its income (i.e., improved financially). |
EXO1 – Created and introduced a new generation of services. |
EXO2 – Expanded its range of services offered. |
EXO3 – Explored and conquered new markets. |
EXO4 – Technologically evolved. |
Market turbulence |
MTO1 – Student preferences are constantly changing. |
Jaworski and Kohli (1993)Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53–70. https://doi.org/10.1177/002224299305700304 https://doi.org/10.1177/0022242993057003...
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MTO2 – The institution’s set of students changes more easily. |
MTO3 – HEI experiences high variation compared to its competitors. |
MTO4 – New Educational Institutions entered the market. |
Academic performance |
APO1 – Significantly decreased the university dropout rate. |
Sciarelli et al. (2020)Sciarelli, M., Gheith, M. H., & Tani, M. (2020). The relationship between soft and hard quality management practices, innovation and organizational performance in higher education. The TQM Journal, 32(6), 1349–1372. https://doi.org/10.1108/TQM-01-2020-0014 https://doi.org/10.1108/TQM-01-2020-0014...
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APO2 – Increased the enrollment rate. |
APO3 – An improvement in the number of high-merit students opting for HEI was observed. |
APO4 – A significant increase in the satisfaction of professors and employees of the HEI was observed. |
APO5 – An improvement in the scientific performance of the faculty was observed. |