Acessibilidade / Reportar erro

THE FIT BETWEEN EMPLOYEE ROLES AND MARKET DYNAMISM: AN ECOLOGICAL MANAGEMENT PERSPECTIVE

O AJUSTE ENTRE OS PAPÉIS DOS FUNCIONÁRIOS E O DINAMISMO DO MERCADO: UMA PERSPECTIVA DE GERENCIAMENTO ECOLÓGICO

ABSTRACT

Purpose:

Exploring the fit of employee roles and market dynamism, related to performance.

Originality/value:

In ecology the term ‘fit’ is used for the relation between organisms and their environment. Similarly, we conceptualized the relation between employee roles and markets: the employee-market connection, which may enhance SME’s strategic fit and performance.

Design/methodology/approach:

The empirical research was conducted at 48 SMEs with 221 respondents from the manufacturing industry (53%) and the service industry (47%) and applied a mixed model analysis.

Findings:

The employee role-mix is moderated by market dynamism: when market dynamism increases, the impact on performance of internal process roles decreases and the impact of rational goal roles increases. The results enrich the resource-based view with the employee-market-connection: the system is resilient, the roles adapt. A fit between market dynamism and employee roles is positively related to performance.

KEYWORDS:
Strategic fit; Resource-based view; Market dynamism; Employee roles; Innovation

Editora Mackenzie; Universidade Presbiteriana Mackenzie Rua da Consolação, 896, Edifício Rev. Modesto Carvalhosa, Térreo - Coordenação da RAM, Consolação - São Paulo - SP - Brasil - cep 01302-907 - São Paulo - SP - Brazil
E-mail: revista.adm@mackenzie.br