Market Demand – Personal Improvement Activities (PIA)
|
0.93
|
|
0.93
|
0.54
|
|
Improving self-discipline (PIA1) |
|
0.671 |
|
|
|
Improving patience (PIA2) |
|
0.667 |
|
|
x |
Learning to be humble (PIA3) |
|
0.749 |
|
|
|
Explore individual potentials (PIA4) |
|
0.628 |
|
|
x |
Building character (PIA5) |
|
0.695 |
|
|
|
Fostering a positive attitude (PIA6) |
|
0.780 |
|
|
|
Improving self-confidence (PIA7) |
|
0.777 |
|
|
|
Improving social skills (PIA8) |
|
0.787 |
|
|
x |
Improving self-concept (PIA9) |
|
0.751 |
|
|
|
Increasing personal pride (PIA10) |
|
– |
|
|
|
Developing respect for other people (PIA11) |
|
0.726 |
|
|
|
Developing a strong work ethic (PIA12) |
|
0.749 |
|
|
|
Improving leadership skills (PIA13) |
|
0.750 |
|
|
|
Developing a code of honor (PIA14) |
|
0.786 |
|
|
|
Market Demand – Cultural Learning Activities (CLA)
|
0.91
|
|
0.88
|
0.73
|
|
Learning Japanese philosophy (CLA1) |
|
0.855 |
|
|
|
Learning about Japanese culture (CLA2) |
|
0.886 |
|
|
|
Learning about Japanese heritage (CLA3) |
|
0.911 |
|
|
|
Improve bilingual ability (CLA4) |
|
0.761 |
|
|
x |
Market Demand – Program Activities Offerings (PAO)
|
0.85
|
|
0.79
|
0.54
|
|
Opportunity to see master's demonstration performance (PAO1) |
|
0.766 |
|
|
x |
Offers certification from sanctioned organization (PAO2) |
|
0.764 |
|
|
x |
Child-care services (PAO3) |
|
– |
|
|
x |
An appropriate class size (PAO4) |
|
– |
|
|
x |
A reasonable belt promotion system (PAO5) |
|
0.779 |
|
|
x |
After-school programs (PAO6) |
|
– |
|
|
x |
Classes focusing on self-defense (PAO7) |
|
– |
|
|
|
Quality promotional materials (e.g., pamphlets) (PAO8) |
|
– |
|
|
|
Opportunities to compete in tournaments (PAO9) |
|
0.750 |
|
|
x |
Free trial lessons (PAO10) |
|
– |
|
|
x |
Special events (e.g., training camp) (PAO11) |
|
0.613 |
|
|
|
Various activities for different groups of members (PAO12) |
|
– |
|
|
|
Family programs (PAO13) |
|
– |
|
|
|
Convenient operating hours (PAO14) |
|
– |
|
|
x |
Classes at several different times (PAO15) |
|
– |
|
|
x |
Market Demand – Instructional Staff Quality (ISQ)
|
0.89
|
|
0.85
|
0.58
|
|
Instructors have a good reputation (ISQ1) |
|
0.755 |
|
|
|
Having an adequate number of instructors (ISQ2) |
|
0.725 |
|
|
x |
Instructors are willing to help members (ISQ3) |
|
0.726 |
|
|
|
Having well qualified instructors (ISQ4) |
|
0.729 |
|
|
|
Instructors are friendly (ISQ5) |
|
0.806 |
|
|
|
Instructors handle problems promptly and professionally (ISQ6) |
|
0.817 |
|
|
|
Market Demand – Physical Facility Quality (PFQ) (9 items)
|
0.94
|
|
0.93
|
0.65
|
|
The school has first-aid equipment (PFQ1) |
|
0.725 |
|
|
x |
The school has safety equipment (PFQ2) |
|
0.756 |
|
|
x |
The school's facility is safe and comfortable (PFQ3) |
|
0.861 |
|
|
|
The school's interior is well designed (PFQ4) |
|
0.870 |
|
|
|
The school has adequate space for class activities (PFQ5) |
|
0.803 |
|
|
|
The school has up-to-date equipment (PFQ6) |
|
0.853 |
|
|
|
A variety of exercise equipments are available (PFQ7) |
|
0.790 |
|
|
x |
The school's ambience is excellent (PFQ8) |
|
0.724 |
|
|
|
The school's facility is aesthetically attractive (PFQ9) |
|
0.852 |
|
|
|
Market Demand – Locker Room (VES)
|
0.92
|
|
0.91
|
0.69
|
|
The school offers a good locker room (LRP1) |
|
0.890 |
|
|
|
The locker room is safe (LRP2) |
|
– |
|
|
|
The school offers a good shower room (LRP3) |
|
– |
|
|
x |
The locker room in this school is convenient (LRP4) |
|
0.845 |
|
|
|
The locker room in this school is clean (LRP5) |
|
0.711 |
|
|
|
The shower room in this school is clean (LRP6) |
|
0.735 |
|
|
x |
Market Demand – Economic Condition Consideration (ECC)
|
0.92
|
|
0.90
|
0.68
|
|
No charge any hidden fees (ECC1) |
|
– |
|
|
|
Payment methods service is convenient (ECC2) |
|
0.817 |
|
|
x |
The membership fee is reasonable (ECC3) |
|
0.815 |
|
|
|
A reasonable refund and cancellation policy (ECC4) |
|
0.781 |
|
|
|
Offering giveaway items (uniforms, belts, club bag, etc) (ECC5) |
|
– |
|
|
x |
Offering flexible payment plans (ECC6) |
|
0.889 |
|
|
x |
Offering optional long term membership category (ECC7) |
|
0.795 |
|
|
x |
Offering discounted family membership option (ECC8) |
|
0.836 |
|
|
x |
Constraints – Intrapersonal Constraints (ITR)
|
0.90
|
|
0.88
|
0.62
|
|
Health problems (ITR1) |
|
– |
|
|
x |
Harder to learn than other sports (ITR2) |
|
0.715 |
|
|
x |
Skills are improved enough (ITR3) |
|
0.784 |
|
|
x |
Tiring to attend the judo school (ITR4) |
|
0.840 |
|
|
|
Afraid of injury (ITR5) |
|
0.815 |
|
|
x |
No fun anymore (ITR6) |
|
0.806 |
|
|
|
Physically challenging (ITR7) |
|
0.752 |
|
|
x |
Constraints – Interpersonal Constraints (ITE)
|
0.89
|
|
0.84
|
0.68
|
|
Happy with social situations in school (ITE1) |
|
– |
|
|
|
I do not think that the instructor(s)/master is competent (ITE2) |
|
0.806 |
|
|
|
No close partner in school (ITE3) |
|
0.835 |
|
|
x |
Observing negative attitudes from instructor(s)/master (ITE4) |
|
0.794 |
|
|
|
Constraints – Interpersonal Constraints (ITE)
|
0.89
|
|
0.84
|
0.68
|
|
Problems with my training partner in the Judo school (ITE5) |
|
0.851 |
|
|
x |
A language barrier in the Taekwondo school (ITE6) |
|
– |
|
|
x |
Constraints – Structural Constraints (STR)
|
0.93
|
|
0.92
|
0.60
|
|
Pay for expensive equipments to attend in school (STR1) |
|
0.758 |
|
|
|
Pay for expensive membership and promotion fees (STR2) |
|
0.716 |
|
|
|
Not enough money to participate in school (STR3) |
|
0.782 |
|
|
|
Not enough time to participate in school (STR4) |
|
0.712 |
|
|
|
The facility is poorly maintained (STR5) |
|
0.768 |
|
|
|
The school is located too far away (STR6) |
|
0.826 |
|
|
|
Not have transportation to attend the school (STR7) |
|
0.820 |
|
|
|
The facility is very crowded (STR8) |
|
0.796 |
|
|
|
I cannot afford to attend the school (STR9) |
|
0.797 |
|
|
|
Psychological Benefit (PB)
|
0.91
|
|
0.88
|
0.59
|
|
Coping with life's pressures (PB1) |
|
– |
|
|
x |
Enhancing self-image (PB2) |
|
0.737 |
|
|
|
Improving my mental health (PB3) |
|
0.761 |
|
|
|
Improving my character (PB4) |
|
0.781 |
|
|
|
Improving positive psychological effect (PB5) |
|
0.828 |
|
|
|
Enhancing self-confidence (PB6) |
|
0.820 |
|
|
|
Feeling better in general (PB7) |
|
– |
|
|
|
Improving my appearance (PB8) |
|
– |
|
|
x |
Basic athletic skills (PB9) |
|
– |
|
|
x |
Psychological Benefit (PB)
|
0.91
|
|
0.88
|
0.59
|
|
Improving my physical health (PB10) |
|
– |
|
|
|
Improving self-protection (PB11) |
|
– |
|
|
|
Improving self-defense ability (PB12) |
|
– |
|
|
|
Perceived Value - Emotional Value (EMO)
|
0.93
|
|
0.90
|
0.83
|
|
Something that I would enjoy (EMO1) |
|
0.909 |
|
|
|
Something that I like to participate (EMO2) |
|
0.946 |
|
|
|
I feel comfortable attending the Judo school (EMO3) |
|
0.877 |
|
|
|
Perceived Value - Price Value (PRI)
|
0.86
|
|
0.76
|
0.67
|
|
Reasonably priced (PRI1) |
|
0.843 |
|
|
|
Offering value for the money I spend (PRI2) |
|
0.781 |
|
|
|
Affordable (PRI3) |
|
0.836 |
|
|
|
Perceived Value – Social Value (SOC)
|
0.93
|
|
0.89
|
0.82
|
|
Making a good impression on other people (SOC1) |
|
0.895 |
|
|
|
Helping me feel accepted by others (SOC2) |
|
0.919 |
|
|
|
Improving the way I am perceived by others (SOC3) |
|
0.905 |
|
|
|
Perceived Value – Quality Value (QUA) |
|
|
|
|
|
Last a long time (QUA1) |
|
– |
|
|
x |
I would definitely consider continuing with school (QUA2) |
|
– |
|
|
x |
Member Satisfaction (MAS)
|
0.92
|
|
0.88
|
0.81
|
|
I am satisfied with my decision to attend the school (MSA1) |
|
0.903 |
|
|
|
I am happy that I attended the school (MSA2) |
|
0.907 |
|
|
|
I think that I did the right thing by deciding to attend the school |
|
0.892 |
|
|
|
Member Commitment (MCO)
|
0.89
|
|
0.84
|
0.69
|
|
I am dedicated to being a member of the school (MCO1) |
|
0.857 |
|
|
|
I am determined to remain a member of the school (MCO2) |
|
0.921 |
|
|
|
It would be hard for me to quit member of the school (MCO3) |
|
0.836 |
|
|
|
I would be willing to do almost anything to keep being a member of the school (MCO4) |
|
0.679 |
|
|
x |