Digital transformation path: How dynamic capabilities further strategic use of information technology benefits through alliances

Jornada da transformação digital: Como as capacidades dinâmicas apoiam o uso estratégico dos benefícios da tecnologia da informação por meio de alianças

ABSTRACT

Purpose:

This article aims to validate a systemic model that helps to understand the contributions of dynamic capabilities to the benefits generated by the strategic use of information technology in alliances between companies.

Originality/value:

Digital transformation has evolved in recent years and is present in organizations as an essential initiative in their competitive strategy, requiring them to develop a culture favorable to digital innovation, skills, and competencies for the intense use of these technologies. The value includes theoretical contributions on dynamic capacities and benefits generated for the strategical use of information technology, as practical contributions help companies in digital transformation.

Design/methodology/approach:

The research question in this paper is: How do dynamic capabilities support the strategic use of information technology and increase the utilization of its benefits in the context of alliances and digital transformation? A multiple case study was carried out with insurance companies and insurtechs in Brazil. It analyzed the learnings generated in the partnerships and how the insurance companies used this learning to improve their skills, develop dynamic capacities, and strengthen the strategic use of information technology and its benefits.

Findings:

The results confirmed that the learning from strategic alliances is assimilated and applied in other dynamic capacities, enhancing the benefits of the strategic use of information technology by improving those aspects.

KEYWORDS:
digital transformation; dynamic capabilities; absorptive capacity; strategic use of information technology; strategic alliances