This article presents a strategy formulation and assessment model for territories, conceived from the expansion of the SCP (structure-conduct-performance) model used for strategic planning of businesses in general. In order to be validated, the territorial SCP model was deployed in Downtown Fortaleza, Brazil. Like many other central neighborhoods of large cities around the world, Downtown Fortaleza faces an accelerated decay process and urgently calls for a sustainable restoration. The article analyzes the area's competitiveness and identifies development opportunities based on the support to economic sectors in which Downtown have advantages. The results reinforce the use of the territorial SCP model as a strategic planning tool for neighborhoods and suggest the model can be applied to territories in general.
strategy; territorial competitiveness; regional planning; local development; public management
