This work seeks to comprehend in what manner competitive and collaborative strategies influence the individual and collective results obtained by producers participating in rural producer associations. The methodology used is of a descriptive nature with a multilevel qualitative approach to multiple case studies. The three cases included in the study are an association of grape and wine producers, an association of organic producers, and an integrated approach to nine road line associations. The levels of analysis consist of the associates, the associations, as well as the institutions and businesses involved with the associations. Data was collected using semi-structured script interviews, non-participant observation, and historical document analysis. The data was tabulated into categories and subjected to content analysis. The primary result of this study demonstrates how competitive and collaborative strategies influence individual and collective results obtained by producers participating in rural producer associations.
networks; competitive strategy and collaborative; individual and collective results