The aim of this paper was to propose the utilization of a network analysis as a methodology to discuss the Social-Environmental Responsibility on forest based companies focused on the articulation among industry, governmental agencies and the outsourced sector. A case study was conducted identifying all the social participants involved in the environmental projects published in the Social-Environmental Responsibility Report of Brazilian Pulp and Paper Association (Bracelpa, 2006). Data was analyzed with UCINET software and allowed visualize interactions among private companies, public sector and the outsourced sector. Five subgroups were detected formed by the companies and their partners. There are quantitative and qualitative differences among subgroup arrangements. These arrangements can be explored inserting new attributes to the actors. The methodology allows for the obtaining strategic information for strengthening actions. Bracelpa can fortify these relations between subgroups. This paper brings the social net concept to forestry science. Specially, the results indicate the possibilities of new research involving culture management, informational multiplication, shares dynamics, partnerships and forestry companies using the methodology.
Management; Network analysis; Social responsibility; forest policy
