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In the corporate backstage, the taste of revenge: Misbehaviour and humor as form of resistance and subversion

Nos bastidores corporativos, o sabor da vingança: Misbehaviour e humor como forma de resistência e subversão

Entre bastidores, el sabor de la venganza: Misbehaviour y humor como forma de resistencia y subversión en empresas

ABSTRACT

Recently, several cases of employees of corporations that have adopted an improper attitude toward clients were released, indicating that these events are common, not rare. In this article, we interviewed officials and former employees of fast-food and call centers in order to meet their narratives about the corporate scenes, focusing on the literature on misbehaviour and humor as a form of resistance in organizations. Our analysis points to two main narratives: revenge is a dish best served cold; and the customer is not king.

Keywords:
misbehaviour; humour; resistance

Departamento de Administração da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo Avenida Professor Luciano Gualberto, 908, sala F184, 05508-900 São Paulo / SP Brasil, Tel./Fax 55 11 3818-4002 - São Paulo - SP - Brazil
E-mail: rausp@usp.br