Marketing Capabilities |
Effectiveness of advertising programs |
0.81 |
--- |
Skill to segment and target markets |
0.74 |
11.45 |
Integration of marketing activities |
0.88 |
13.84 |
Knowledge of customers |
0.60 |
8.94 |
Management Capabilities |
Accuracy of profitability and revenue forecasting |
0.81 |
--- |
Human resource management capabilities |
0.77 |
11.64 |
Cost control capabilities |
0.80 |
12.13 |
Integrated logistics systems |
0.53 |
7.58 |
Technological Capabilities |
Production facilities |
0.57 |
--- |
Ability of predicting technological changes in the industry |
0.90 |
8.71 |
Technology development capabilities |
0.87 |
8.65 |
Strategy Implementation Capabilities |
The company's strategy is translated into clear objectives and easily understood by all employees |
0.85 |
--- |
Departments or functional areas are aligned with the strategies developed and / or emerging by the company |
0.89 |
16.12 |
All employees understand the strategy and conduct their daily activities in order to contribute to its success |
0.76 |
12.83 |
The process of strategy's formulation is linked to the budgeting process of the company |
0.64 |
10.09 |
Management meetings are held frequently to assess the implementation of the strategies |
0.57 |
8.64 |
The top leaders of the company are actively involved and committed to the implementation of business strategies |
0.52 |
7.81 |
Focus Strategy |
Introduction of new products in the market |
0.79 |
7.00 |
Targeting a clearly identified segment |
0.51 |
--- |
Capacity to manufacturing specialty products |
0.85 |
7.14 |
Cost Leadership Strategy |
Efficiency in procurement of raw materials and inputs |
0.72 |
11.74 |
Continuous improvement in production process |
0.88 |
--- |
Adoption of methods and tools in quality control |
0.82 |
14.23 |
Differentiation Strategy |
Building up a strong brand identity |
0.74 |
10.45 |
Offering after-sales services to consumers |
0.81 |
11.45 |
Innovation in marketing techniques and methods |
0.76 |
--- |
Intensity of advertising and marketing |
0.71 |
14.30 |
Developing and utilizing sales force |
0.76 |
10.73 |
Strategy Formulation Quality |
Analysis of internal resources and skills to implement strategies |
0.82 |
10.87 |
Vision supported by strategic objectives and possible to measure for the next three years |
0.84 |
11.12 |
Definition of vision clear to everyone in the company for the next three years |
0.83 |
11.01 |
Using analysis of Strengths and Weaknesses, Opportunities and Threats (SWOT Model) |
0.77 |
10.22 |
Using analysis of the macro-environment outside the sector of activity (political, economic, social, technological, legal) |
0.81 |
10.76 |
Using analysis of competitors |
0.69 |
--- |
Market Performance |
Growth in sales volume |
0.89 |
--- |
Growth in market share |
0.96 |
19.01 |
Financial Performance |
Profit margin |
0.91 |
--- |
Return on equity |
0.96 |
25.87 |
Net profit |
0.97 |
26.68 |